BBB and its subsidiaries buybuyBABY, Harmon Face Values, Cost Plus World Market and The Christmas Tree Shops operate in 1500+ locations across North America. Omnichannel targeted marketing and interactive technology remains key to their strategy of satisfying customer’s needs while driving revenue.
It’s proven that customers have higher Customer Lifetime Value when they use the registry services. So the solution to easily attract customers in store was to have them interact with a “Store Consultant” who would help sign-up for the registry and get them to attend in-store events.
Fully integrated appointment booking experience designed to increase customer conversion.